Larry Ferguson is a proud native of Charleston, SC and graduate of Florida A&M University's MBA program with over 15 years of experience in corporate product research and development, brand management, product and program design, strategic communications and startup consulting.

As President of Strategy and Operations, Larry leads Innovation Equity's day-to-day operations, strategic direction and overall growth with a focus on helping businesses enhance operational performance while attracting new customers and maintaining a strong online reputation.

Prior to Innovation Equity, Larry served as Director of Business Development for Ghost Note Agency, one of the nation’s leading Black-owned creative agencies, helping to secure award-winning marketing and branding campaigns with organizations like Apple, Nike, Grammarly and The Obama Foundation.

Prior to Ghost Note, Larry served as Vice President and Director of Agency Affairs for Wilbron, Inc., an integrated management consultancy and PR agency based out of Birmingham, AL; most notably, leading project management and execution for a client list that included Apollo Global Management, Karat, Southern Company, Yale University, INROADS and more.

Larry's mission in life is to help increase equity and opportunity for all by leveraging technology to better connect underestimated talent and businesses to the resources, innovation and opportunities needed to thrive.